Asus Raises Prices on Nvidia and AMD GPUs: What’s Behind the Sudden Hike?

New machines, under the Asus brand, will have a significant up in prices of both AMD and Nvidia graphics cards which in turn will provoke people, both PC builders, and gamers. With the high-end ROG Astral GeForce RTX 5090 OC Edition now retailing at $3,359.99, up $280 from its current price which was $3,079, the increase is so striking that it is up to 168.34% of the MSRP of the Nvidia’s $1,999 price.

The price increase has engulfed not only flagship models but also the ones placed in the mid-range and entry-level categories have also experienced a significant surge in their prices; this has made harder for the common man to purchase the most practical ones. The cost of the TUF Gaming GeForce RTX 5090 non-OC version has gone up to $2,759.99, which represents a jump of 20% from its earlier price. Asus is not only guilty of raising Nvidia’s cards but also the AMD’s Prime Radeon RX 9070 XT OC Edition. It used to be a dollar short of $600, yet Asus has inflated it to $719.99.

Why Are GPU Prices Going Up Again?

People generally anticipated that the period with overpriced GPUs had already passed. In fact, the global chip shortage of the past few years has been resolved and Nvidia, AMD, and Intel have had improved equipment leading to the lowering of prices. Asus’s move, however, could result in a potential uptick of GPU prices, which in turn has worried many in the field.

Industry analysts articulate that several things are the reason for this increase:

• Supply Chain Costs – The price driven up by chipset shortages notion is yet to expire even though the prices of manufacturing and shipping those cards are still high. In the process, Asus will have needed to incorporate those costs into its pricing structure which means it will now charge buyers higher rates.
• High Demand for AI and Gaming GPUs – With a rising number of consumers that are turning to GPUs for AI workloads, deep learning, and high-performance gaming tasks, it needs to be kept that the existing demand levels.
• Brand Positioning and Market Strategy – Asus is an enduringly recognized brand exercising its position in the GPU market by aiming at company’s elite, and it can be trying to do that by rising the price.

How Much More Expensive Are GPUs Now?

The following table highlights the new price increases on Asus GPUs:

For gamers who are focused on their budget, these prices may probably lead to a situation in which many would either not buy GPU, or look for another brand like MSI, Gigabyte, and Zotac that they will not have to spend so much for.

Will Other Brands Follow Asus in Raising GPU Prices?

This recent increase in the cost of Asus has started speculation about others joining in the same way they did. Without clarifications from other companies than MSI, Gigabyte, and Sapphire, no such price increments were confirmed. However, the rise in Asus demand may motivate others to price the products they sell so high that could end the premium pricing trend.

Consumers have already talked about their concerns about these matter on the internet forums and in social media. Much to the chagrin of the users, quite a number of people voice out that the hikes in prices are totally unwarranted and this is in the face of Nvidia and AMD manufacturing the next-generation GPUs which were supposed to be cheapest.

Are There Any Alternatives for Gamers and PC Builders?

If Asus’s GPUs’ prices are beyond reach for you, there are other ways available that offer solutions for those who want not so expensive options:

• Get Stuff from Other Brands- MSI, Gigabyte, and Zotac are still the best deals. Besides, to avoid paying more, one can make good use of discount offers available online.
• Try Older Models – The RTX 4080 and RX 7900 XT are still relevant graphics cards that are mostly purchased at discounted rates to economize on the budget.
• Hold on to Sales and Packages- Various stores for example Amazon, Newegg, and Best Buy usually have discounted sales. It may be the best option to wait for a particular season’s sales event.

Final Thoughts: Should You Buy an Asus GPU Right Now?

Due to these sharp increases in the prices, people wanting to acquire Asus GPUs should be very cautious about what to buy. Although Asus GPUs are regarded to be the best quality products in the market, the price leap is simply too much to be justified. If you are thinking of upgrading your computer, it would be the best decision to be patient and see if the prices will get stabilized or switch to other brands.

If Asus keeps their prices high, the graphics card shortage in 2025 may be a big problem. The next few months will show whether Asus will follow this tendency of whether the other companies will be forced by the competition to change their prices and are they thinking about their pricing strategy.