7 Best Marketing Automation Software: Find the Right One for Your Business (2022)

Recently updated on May 12th, 2022 at 01:31 am

Do you want to take your marketing to the next level?

If so, you need to start using the best marketing automation software. This type of software can help you manage and automate all of your marketing tasks, from email marketing to social media campaigns.

There are a lot of different options out there, so it can be difficult to figure out which one is right for your business. That’s why we created this list of the 7 best marketing automation software tools!

If you ask me straightforwardly which two software are the best marketing automation software? Then my favorite email marketing automation tool is AciveCampaign and Hubspot.

Why do you need marketing automation software?

The answer is simple: to save time and increase efficiency.

A good marketing automation software can help you automate repetitive tasks, such as email marketing, social media campaigns, and targeted ads. This frees up your time so that you can focus on more important tasks, such as developing new marketing strategies or creating high-quality content.

In addition to saving time, marketing automation software can also help you improve your ROI. By automating tasks, you can increase your efficiency and productivity, which leads to more sales and higher profits.

So what are you waiting for? Start using marketing automation software today and see the results for yourself!

Why do you need marketing automation software?

Marketing automation software is a great way to save time and increase efficiency. If you’re not using it already, start today!

And be sure to check out our list of the best marketing automation software marketing automation tools in 2022

I have mentioned the best marketing automation platforms for small businesses and also for the sole content creators who are running their own marketing teams.

These marketing automation tools will help you on your

• email campaigns
• lead nurturing
• CRM integration
• lead scoring and various other marketing purposes.

What is the best marketing automation software?

You need to determine your business goals before you can choose the best marketing automation software. After all, different businesses have different goals. Some want to increase brand awareness while others want to generate more leads.

The best marketing automation software for small businesses is often the one that is easy to use and doesn’t require a lot of personal engagement.

This is because small businesses don’t have the time or resources to invest in complex marketing automation tools.

List of best marketing automation software and services in 2022

So without further ado, let’s get started!

#1 ActiveCampaign

Most useful For:

Marketing automation and email marketing

Best recommended by:

Activecampaign has been the top performer as the best marketing automation software and best email automation tool from one of the best review websites G2.com

Why Activecampaign is the most preferable marketing automation tool?

Activecampaign works as an extra employee on your business.

Activecampaign works as a marketing employee who takes care of your sales, and email automation and takes care of the engagement of your users, and sends targeted emails for better conversion.

ActiveCampaign is an inbound marketing software that allows you to connect with 870+ other marketing automation add-ons.

This software makes your marketing more efficient and effective by allowing you to automate many of your marketing tasks.

You can use ActiveCampaign to manage your email list, create and send newsletters, track your website visitors, and much more.

ActiveCampaign is an essential tool for any business that wants to stay ahead of the competition.

Cost of monthly and yearly subscription (Pricing)

$9/month till you have less than 500 contacts.

If you have started your business and want to create your own marketing automation from scratch then you can start your free trial on Activecampaign.

Activecampaign is the leading marketing solution that helps you take care of all the little details so you can focus on what you love.

With Activecampaign, you can automate everything from your welcome series to your email marketing automated workflows.

And because Activecampaign integrates with your CRM, it’s easy to track all your contacts and make sure nothing falls through the cracks. So if you’re looking for a way to streamline your business and free up your time, Activecampaign is the perfect solution.

Unsure if marketing automation is the right step for your business?

Activecampaign is the most preferable marketing automation tool because it’s easy to use and helps businesses of all sizes increase their sales and engagement. It’s a great investment for any business that wants to improve its customer relationships.

Automation can be a scary word, but with Activecampaign it’s simple and straightforward. You won’t have to worry about anything – we take care of everything for you so you can focus on your business. Plus, our team is always available to help you out if you need it.

Advantages of Activecampaign

• It integrates with 870+ marketing applications
• 600+ premade automated recipe templates
• 250+ email marketing sales templates
• B2B & B2C friendly templates
• Best for digital creators, event management, local practitioner, content creators
• Cross channel connection facility
• CRM and sales tracking with social media tools
• Best of lead management
• Enabled with digital advertising features
• Automated customers behavior tracking for marketing processes

Sign up today for a free trial of Activecampaign! You won’t regret it.

#2 HubSpot

Hubspot is one of the best inbound marketing automation tools which is very much beneficial for your sales automation and it helps you to minimize your marketing efforts.

HubSpot is also a hub for all of your marketing and sales needs. It’s an all-in-one platform that gives you the tools you need to grow your business. HubSpot has distinctive features from email marketing to CRM to lead management. And it’s all integrated into one easy-to-use platform.

What HubSpot does do?

HubSpot is a software company that provides tools and services to businesses to help them grow. HubSpot was founded in 2006, and today they have over 14,000 customers in more than 90 countries.

How HubSpot can help your business

If you’re looking for a way to help your business grow, HubSpot may be the answer. HubSpot offers a variety of tools and resources that can help you attract more visitors to your website, convert more leads into customers, and track your progress along the way.

Here are just a few ways that HubSpot can help your business:

-Generate more traffic to your website with HubSpot’s powerful SEO and content marketing tools.

-Convert more leads into customers with HubSpot’s powerful lead management and CRM features.

-Track your progress and ROI with HubSpot’s built-in reporting and analytics tools.

Who can use HubSpot?

HubSpot is a comprehensive CRM platform that includes all of the tools you’ll need to improve your business, whether you’re looking to boost leads, enhance sales, optimize customer service, or create a great website.

How much HubSpot costs (Pricing)

Starter Plan: $45/month (Till you have under 1000 users)

Professional Plan: $800/month (Till you have 2000 users)

Enterprise Plan: $3200/ month (Till you have 10000 users)

Best features of HubSpot:

Marketing Hub: Helps to grow your traffic with emails and forms

Sales Hub: Inbuilt automated CRM to convert your leads

Service Hub: Automated customer service and support tool

CMS Hub Helps to build your own powerful website that is fully automated and generates, nurtures, and closes your leads.

Overview of Hubspot key features

• marketing automation
• email marketing
• social media management
• automated marketing campaigns
• landing pages
• contact management
• lead nurturing
• customer behavior tracking
• live chat support integration

The HubSpot inbound marketing methodology is based on the principle that businesses should attract visitors, convert leads, and close customers.

The company offers a suite of software tools to help businesses with each stage of this process. In addition, HubSpot provides consulting services and training to help businesses implement their inbound marketing methodology.

There are many reasons to consider using HubSpot, but here are four of the most important ones:

• HubSpot helps you attract more visitors to your website through SEO and content marketing.
• HubSpot provides tools to help you convert more leads into customers.
• HubSpot helps you close more deals and grow your business.
• Hubspot offers training and consulting services

If you are eager to automate your sales process then Try HubSpot For Free Now.

#3 GetResponse

GetResponse is a marketing automation platform that helps businesses grow their lists, send beautiful newsletters, and track their results. It’s easy to use and offers a wide range of features to help you get the most out of your email marketing sales automation campaigns.

To get started with GetResponse, you’ll first need to create an account. Once you’ve done that, you can add your contacts and start building your list. 

GetResponse makes it easy to grow your list by offering a variety of ways to add contacts, including forms, import tools, and integrations with popular platforms.

Key features of GetResponse:

GetResponse offers a wide range of features to help you get the most out of your email marketing campaigns. Some of the most popular features include:

Email Builder:

GetResponse’s email builder makes it easy to create beautiful, responsive emails that look great on any device.

Autoresponders:

With GetResponse’s autoresponders, you can automatically send follow-up emails to your contacts after they subscribe or make a purchase.

Segmentation:

GetResponse’s segmentation tools allow you to target your emails to specific groups of contacts. This way, you can send more relevant and targeted emails that are sure to engage your contacts.

Tracking and Reporting:

GetResponse’s tracking and reporting tools allow you to track your email opens, clicks, and conversions. This way, you can see how well your campaigns are performing and make changes accordingly.

Why should you use Getresponse?

If you’re looking for comprehensive and user-friendly marketing automation solutions, Getresponse is a great option.

With Getresponse, you can create beautiful emails, manage your contacts, and track your results. Plus, their customer support is top-notch. 

So if you’re looking for a reliable email marketing solution and leading marketing automation tool that will help you achieve your goals, Getresponse is worth considering.

How Getresponse works as a marketing automation tool

Getresponse is marketing automation software that helps you automate your marketing tasks.

You can set up Getresponse to send out automated emails to your subscribers, customers, or prospects. Getresponse can also help you segment your lists and target your messages.

So, if you want to give your marketing team access to a marketing automation plan, you may use GetResponse’s power to automate lead generation, campaign management, contact management, and automated workflows.

Key features of GetResponse

• Time-saving marketing automation software.
• Includes various new email newsletter templates.
• Automatic email sending option to abandoned cart customers.
• Build and engage audiences.
• Build-in free workflow templates.
• Personalized email creation and campaign management.
• Automation workflows
• Tagging helps to watch the behavior of the customers

Pricing plans for Getresponse:

Free Forever Plan: First month free with all premium features

Basic, Plus, Professional, and Enterprise are the three types of options you will get.

The Basic plan starts at $15 per month and includes all of the basic features you need to get started with email marketing automation.

The Plus plan starts at $49 per month and includes additional features such as autoresponders and landing pages.

The Professional plan starts at $99 per month and includes all of the features of the Plus plan, plus additional features such as webinars and unlimited email sending.

The Enterprise plan is a custom pricing plan that is designed for larger businesses with more complex needs. It includes all of the features of the Professional plan, plus additional features.

Marketing automation features of GetResponse

• 1000000+ automated message sending limits per day
• 100000+ automated active workflows
• 40+ Prebuilt workflows
• Lead nurturing
• The automated product recommendation feature
• Automated abandoned cart emails to its inbuilt store
• Behavioral marketing to targeted users

Try GetResponse for free for 30 days with all features.

#4 Omnisend

Omnisend is a tool that allows you to create and automate your marketing strategy. It includes a wide range of features, such as email, SMS, and web push notifications. You can use it to target your customers with personalized messages and track their engagement.

Omnisend works by integrating with your eCommerce platform (such as Shopify) and synchronizing your customer data. This allows you to create segments based on customer behavior, preferences, and purchase history. You can then use these segments to send targeted messages with personalized content.

Omnisend also includes a range of features to help you automate your marketing campaigns. For example, you can set up welcome emails, abandoned cart reminders, and order confirmation messages. 

If you’re looking for a tool to help you automate your marketing campaigns, Omnisend is a great option. It’s easy to use and includes a wide range of features to help you get the most out of your marketing efforts.

Benefits of using Omnisend for your business

As an eCommerce business, you know the importance of building a relationship with your customers. And one of the best ways to do that is through automation features.

Omnisend is one of the most popular email marketing platforms out there, and for good reason. 

Here are just some of the benefits you can enjoy when you use Omnisend for your business:

• You can segment your audience so that you can send more targeted, relevant emails. This leads to higher engagement and conversions for sales and marketing automation.
• Omnisend integrates with a variety of eCommerce platforms, making it easy to use no matter what system you’re using.
• The platform offers a wide range of email templates so you can find the perfect look for your brand.
• You can automate your email marketing campaigns, saving you time and effort.

 With its many features and benefits, it’s no wonder so many businesses are using Omnisend to power their email marketing.

Omnisend is a great tool for any eCommerce business looking to improve their email marketing and SMS marketing as well.

Omnisend is an all-in-one marketing automation platform that offers a wide range of features to help online businesses increase sales and drive growth. 

Some of the most notable features of Omnisend:

• A/B testing
• Segmentation
• Advanced tracking and reporting
• Dynamic content
• Welcome Email series
• Order confirmation
• Abandoned cart email 
• confirmation of shipping
• Cross-selling emails

Omnisend Pricing plans

Omnisend has three pricing plans to choose from. The first two are for small businesses, while the latter two are for enterprise-level businesses:

Free: Free trial

The Starter plan is perfect for small businesses just getting started with Omnisend. The offer exists till you reach 250 contacts and you can send 500 emails/month.

Standard: $16/month + free trial 

The Standard plan is designed for small businesses that are ready to take their Omnisend game to the next level. 

Pro: $59/month + free trial 

The Pro plan is perfect for businesses that need the most comprehensive Omnisend package. In addition to all of the features in the Pro plan, you’ll also get access to our team of experts who can help you optimize your Omnisend account for maximum success.

If you’re like most online retailers, you’re always looking for ways to improve your marketing efforts. And if you’re not using Omnisend, you’re missing out on one of the best tools available to help you engage with your customers and boost your sales. 

Here are a few tips for using Omnisend to its full potential:

First, make sure you’re using Omnisend’s email automation features to their fullest. By segmenting your contacts and sending targeted automated emails, you can boost your open and click-through rates, and ultimately increase sales.

Second, take advantage of Omnisend’s powerful email editor to create beautiful, engaging emails that will capture your customers’ attention. With Omnisend’s drag-and-drop email builder, it’s easy to create professionally-designed emails that are sure to impress.

Finally, don’t forget to take advantage of Omnisend’s reporting features to track your results and optimize your campaigns. By understanding what’s working (and what isn’t), you can fine-tune your Omnisend campaigns for even better results.

So if you’re looking to take your marketing to the next level, be sure to use these tips to get the most out of Omnisend. You won’t be disappointed!

Omnisend is a powerful marketing tool that can help online retailers boost sales and engagement with customers. By following the tips above, you can make sure you’re using Omnisend to its full potential and get the most out of this powerful tool. So what are you waiting for? 

Start using Omnisend today and see the results for yourself!

#5 Zoho CRM

What is ZOHO CRM and what does it do?

Zoho CRM is a customer relationship management software that helps businesses manage their sales, marketing, and support teams. 

It offers features such as contact management, lead management, opportunity management, and more. Zoho CRM also has a mobile app so you can access your data on the go.

Whether you’re a small business or a large enterprise, Zoho CRM can help you manage your customer relationships better. If you’re looking for a CRM solution, be sure to check out Zoho CRM.

What are the key features of ZOHO CRM?

Zoho CRM is a cloud-based customer relationship management software that helps businesses track and manage their sales, marketing, and customer service processes in one place. Some of the key features of Zoho CRM include:

• A customizable interface that allows businesses to tailor the software to their specific needs.
• A wide range of integrations with third-party applications.
• A mobile app that allows users to access their CRM data on the go.
• Advanced features such as lead scoring and automation help businesses save time and increase efficiency.

If you’re looking for a CRM solution that can help your business grow, Zoho CRM is worth considering. 

Request a free demo today to see how Zoho CRM can help your business reach its full potential! Try it out for yourself and see how this software can take your business to the next level.

Pricing plans of ZOHO CRM

Zoho CRM offers four pricing plans: Free, Standard, Professional, and Enterprise. 

The Free plan is suitable for businesses with up to three users. The Standard plan starts at $12 per month per user and includes features such as lead management, sales forecasting, and email integration. 

The Professional plan starts at $20 per month per user and includes all the features of the Standard plan, plus customer support and custom reports. 

The Enterprise plan is priced at $35 per month per user and includes all the features of the Professional plan, plus advanced features such as workflow automation and role-based security.

Zoho CRM also offers a 30-day free trial for all plans.

Benefits of using ZOHO CRM

Zoho CRM is a comprehensive Customer Relationship Management (CRM) software that helps businesses manage their customers, sales, and marketing. It offers a wide range of features at an affordable price. Zoho CRM is suitable for businesses of all sizes.

Some of the benefits of using Zoho CRM include:

– Lead management: Zoho CRM helps businesses capture and track leads from multiple channels, including email, web forms, phone calls, and social media.

– Sales forecasting: Zoho CRM provides sales teams with the ability to forecast future sales based on historical data.

– Email integration: Zoho CRM allows businesses to manage their email communications with customers from within the CRM software.

– Customer support: Zoho CRM provides customer support via phone, email, and live chat.

– Custom reports: Zoho CRM allows businesses to create custom reports to track key metrics.

– Workflow automation: Zoho CRM helps businesses automate their sales and marketing processes.

– Role-based security: Zoho CRM provides businesses with the ability to control access to the CRM software based on user roles.

30-day free trial: Zoho CRM offers a 30-day free trial for all plans.

#6 Sendinblue

Sendinblue is an email marketing and automated marketing service that enables businesses to manage their email campaigns, lead scoring, lead management, and many other marketing automation campaigns, including automated and transactional emails. Sendinblue offers a free plan for up to 300 emails per day.

The Sendinblue API (Application Programming Interface) allows developers to integrate the Sendinblue functionality into their applications. The API can be used to create and manage contacts, lists, emails, campaigns, and more.

Sendinblue was established in 2012 by Armand Theberge and Kapil Sharma. The company is headquartered in Paris, France. Sendinblue has a team of over 100 employees.

What are some of the features offered by Sendinblue?

Some of the features offered by Sendinblue include a drag-and-drop email builder, a wide range of templates, real-time tracking and reporting, autoresponders, transactional emails, and more. Sendinblue also offers a free plan for up to 300 emails per day.

What are some of the drawbacks of using Sendinblue?

Some of the potential drawbacks of using Sendinblue include the fact that it is a relatively new company, which may mean that some features are still in development. 

Additionally, Sendinblue does not offer phone support, only email and live chat support. Finally, some users have reported experiencing deliverability issues with Sendinblue.

Sendinblue pricing

Sendinblue offers a free plan for up to 300 emails per day. 

The company also offers three paid plans: the Lite Plan, the Premium Plan, and the Enterprise Plan.

Prices for the paid plans start at $25/month and go up to $1500/month. Sendinblue also offers a pay-as-you-go plan, which allows users to pay for the emails they send. Prices for the pay-as-you-go plan starting at $0.01/email.

Sendinblue key features

Sendinblue offers a wide range of features to help you get the most out of your email marketing campaigns.

• With Sendinblue, you can create beautiful email templates, automate your email campaigns, and track your results with detailed analytics.
• You can also use Sendinblue to manage your contacts, create sign-up forms, and track your results with detailed analytics.
• Sendinblue offers a wide range of integrations to help you get the most out of your email marketing campaigns.

Sendinblue is the perfect tool for small businesses and entrepreneurs who want to get the most out of their email marketing campaigns. Try Sendinblue today!

So what are you waiting for? Try Sendinblue today!

#7 Keap

Keap is a CRM (customer relationship management) software that helps businesses manage their sales, marketing, and customer service. 

It was founded in 2001 by two entrepreneurs, Darryl Praill and Ryan Allis. Keap has since been acquired by Infusionsoft, another CRM company.

Keap’s main features include automation, contact management, lead capture forms, and drag-and-drop campaign builders.

It also offers a wide range of integrations with other business software, such as QuickBooks, MailChimp, Zapier, and Google Sheets.

Benefits of using Keap

There are many benefits of using Keap. It can help you to save time and money, as well as improve your productivity. Here are some of the top benefits of using Keap:

• Keap can help you to save time by automating tasks that you would otherwise have to do manually.
• This can free up your time so that you can focus on more important tasks.
• Keap can help you to save money by reducing the cost of your customer acquisition and retention.
• It can also help you to improve your customer’s lifetime value.
• Keap can help you to improve your productivity by automating tasks and providing you with valuable insights.
• It can also help you to stay organized and efficient.

Pricing plans of Keap

There are three pricing plans for Keap: the Light plan, the Pro plan, and the Max plan. The Basic plan is $59 per month, the Pro plan is $129 per month, and the Max plan is $199 per month.

Each of these plans has different features that are suited for businesses of different sizes. The Basic plan is best for small businesses, the Pro plan is best for medium-sized businesses, and the Max plan is best for large businesses.

The features of the Basic plan include contact management, email marketing, automation, and reporting. The features of the Pro plan include everything in the Basic plan plus additional features such as CRM, sales pipeline, and e-commerce. The features of the Max plan include everything in the Pro plan plus additional features such as team management and custom branding.

Keap has a free trial that allows you to try out the features of the Basic plan for 14 days. After the free trial, you will need to choose a pricing plan to continue using Keap.

If you are not sure which pricing plan is right for you, Keap offers a free consultation to help you decide. Contact Keap today to learn more about our pricing plans and get started with your free trial.

Keap’s pricing plans are very affordable and offer a lot of features for businesses of all sizes. With a free trial and free consultation, there is no reason not to try Keap today! Go to Keap to learn more.

What Is Marketing Automation Software?

Marketing automation software is a powerful tool that can help businesses automate and streamline their marketing tasks. By using marketing automation software, businesses can save time and resources while still being able to effectively market to their customers.

Marketing automation software does many things, but the basic functions include:

• Automating email marketing campaigns
• Tracking website visitors and their interactions
• Generating leads and nurturing them through
• The sales process
• Measuring marketing ROI you

If you’re a business owner or marketing manager, you may be wondering if marketing automation software is right for you. The answer is: it depends. Marketing automation software can be a great asset for businesses of all sizes, but it’s not necessarily a fit for every business.

Here are some things to consider when deciding if marketing automation software is right for your business or not :

Do you have the budget for it?

Marketing automation software can be expensive, so you’ll need to make sure you have the budget for it.

Do you have the staff to manage it?

Marketing automation software requires someone to manage and maintain it. If you don’t have the staff to do this, it may not be worthy for your business.

Is your marketing team ready for it?

Marketing automation software can be complex, so you’ll need to make sure your marketing team is ready for it.

Do you have the time for it?

Using marketing automation software does take time to set up and manage. If you don’t have the time for it , it may not be worth it for your business.

What Does Marketing Automation Software Typically Include?

Most marketing automation software includes features like contact management, email marketing, lead capture forms, and social media integration. Some platforms also offer advanced features like website tracking, landing pages, and CRM integrations.

When choosing a marketing automation platform, it’s important to consider your specific needs and objectives. Not all platforms are created equal, and some may not offer all the features you need.

Do your research and take the time to find a platform that’s a good fit for your business. It will save you time and money in the long run.

Conclusion :

Hope you have already checked and reviewed the feature I have mentioned on each automation tools.

Again I have picked some most useful automated marketing automation solution as my own recommendation for your buisness.

So, which marketing automation software is the best for your business? It depends on what you’re looking for.

ActiveCampaign and HubSpot are great all-around tools with a lot of features.

If you need help with email campaigns or lead nurturing, GetResponse and Omnisend are good options.

Sendinblue is also a good tool for email marketing, and Keap can be helpful if you want to integrate CRM functions into your marketing automation.

No matter which tool you choose, make sure to test it out and see how it works for your specific needs.

Marketing automation software can be a great asset for businesses of all sizes.

Do your research to find the one that will work best for your business and needs, and get started on automating your marketing today!